Continuance Intention of Blog Users: The Impact of Perceived Enjoyment and User Involvement

The purpose of this study is to understand factors that affect Blog continuance intention. The expectation-confirmation theory (ECT) model is adapted with perceived enjoyment and user involvement. Data was collected via an online survey which results 430 valid samples. The research model was assessed by structural equation modeling (SEM) as performed in LISREL program. The results show that continuance intention of Blog use was predicted collectively by users’ involvement, satisfaction, and perceived enjoyment. Users’ satisfaction with Blog use was predicted primarily by perceived enjoyment, followed by users’ confirmation of expectation and user involvement. Perceived enjoyment was predicted by users’ involvement and users’ confirmation of expectation. The integrated model explains 65 percent of the satisfaction and 57 percent of continuance intention. The results suggest that integrating perceived enjoyment and user involvement into the ECT provides better insights into continuous use in the Blog context.